B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. PIOs need to have a complete understanding of the community's demographics in order to: A. Watching the background. Mayor Holden: Sometimes you have to get your story out very quickly. Last name. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Use the media area for all media releases and conferences. . The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Recognize various legal aspects associated with emergencies and public information. A micro-blog is a type of blog where the message is shorter. 1928 0 obj <> endobj .. Lesson 3 introduced the importance of establishing relationships with the media. Using acronyms in news releases may:A. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. Tammy Kikuchi: The response was overwhelming. Is the conduit for information to internal and external stakeholders. (Passive). Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. C. People have a right and a need to know about the risks they face. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. B. NIMS Description of the PIOs Responsibilities. A directory of your organizations Internet presence. An important part of your role as a PIO is to communicate with your community before something happens. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Sound bite B. Time is a crucial element in any public awareness campaign. Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. the feedback has been, you know, we appreciate this. Many different social media monitoring tools are available. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. These sites make it easy to establish networks of contacts. C. Identify all the news media covering the area. Selects the right tools for the messages. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. What problems are you having in your community? The Incident Command System is a fundamental element of emergency management. Describe the role of the Public Information Officer (PIO) in an emergency. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. endstream endobj startxref Successful blogs are compelling and current, and encourage interaction with readers. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Coordinate information being distributed to ensure consistency with other agencies messages. For highly visible or controversial matters, it might be best to have a leader in the organization speak. What events nationally and globally are in the news? In this lesson youll learn more about creating public awareness campaigns. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. The National Incident Management System (NIMS) is:A. %%EOF Please review the IS FAQ's for more information. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. The Mayors Office developed an outreach campaign known as Red Stick Ready. Emergency Management Institute Uses correct grammar and contains no spelling or punctuation errors. 1955 0 obj <>stream Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Provide information and updates in a timely manner. How knowledgeable is the audience on this topic? How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Once your campaign is implemented, the last step is to determine its success. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Wear your uniform or neat, conservative attire if not in uniform. Allows access to one media representative from television, radio, print, and Internet to a restricted area. And thats not all. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Are there warnings or other critical messages to be communicated to the public? Television is the main source of news for Americans. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). You cantand dont expect them to stay there all of the time. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). D. a required responsibility of the PIO as outlined by NIMS.. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. 19. Brian Hyer: We had all kinds of questions. %%EOF A goal that makes you stretch is good. Avoid getting involved in these media disputes. The press saw it. The subject is the. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Grab the attention of your readers so that they will continue reading. Learn and respect your media contacts deadlines. They can be used for personal networking, professional networking, and sharing public information. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Establish contact with other agency PIOs. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. The widespread use of social media means you and your organization need to include social media in your communication strategy. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Hundreds are so ill that they end up being admitted to the hospital. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). 4. Tammy Kikuchi: Having the Joint Information Center for this event was critical. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! This lesson presents information on how to effectively communicate with the media and the whole community. Look at the audience, but dont lock eyes with any one person and dont look into the camera. You can find the complete list of courses in the Spanish language course list. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Take a zombie apocalypse for example. Responsibilities of the Components of the ICS Organization. The most important point is is an example of a transition phrase or: A. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Under the ICS, the PIO works for: A. Resident/Non-Resident, Trainer Program, etc. The ability for readers to leave comments in an interactive format is an important part of many blogs. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Spelling- and grammar-checking tools (printed and computer software). Identify how messages should be conveyed. (Unit 2), Describe the types of written products used in public information activities. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Increased information needs can be handled. Determines what the public needs to know. It provides a framework for people from multiple agencies to work well together B. The Governor is continuing to monitor the situation. One that is completely out of reach is de-motivating. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Work within the emergency management system. Describe how to effectively communicate orally and through written products. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. You should set a realistic deadline and interim benchmarks, as needed. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. . News releases are one of the most commonly used tools for PIOs. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. . News releases should provide accurate, factual information that is attributed to its source. Speculation C. Summarizing D. Bridging, 12. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. It was absolutely the very best thing we could have done. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. An important part of the PIOs relationship with the media is knowing what they want. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. 0. Supporting information can be described as: A. They focus on specific issues or programs to move the public to take action. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Describe the target audiences for the PIO. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Your media list should be current, complete, and tailored to your organization. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. A social networking site is a great tool for: Now you know about the many tools available to get your message out. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Salary Statistics for Public Information Officers. What will you change in future campaigns? The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. This course can provide a basic understanding of the PIO function for those new to the position. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. (Unit 1), Describe the role and functions of the PIO. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Describe how to manage the news media at the scene of an incident. It is important to build relationships with your media contacts. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Its community preparedness. Resource Typing Definition for Response . Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. 140-character stand-alone micro-blog statements. It also helps identify the target audience for a particular public awareness campaign. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Construct and deliver an appropriate crisis and emergency risk message. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. This awareness-level training is suitable for new PIOs. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Time will also impact the shelf-life of your campaign. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Determine who your audience is, what they need to know, and what they already know. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Describe traditional media available for communication. Video sharing sites to expand or market a story, and. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Email can be used to get people: In order for email to work, you need to have a good email distribution list. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Access to the scene for information and images. 16825 S. Seton Ave., Emmitsburg, MD 21727 for the incident. Test the message on a safe audience B. C. Monitors costs related to the incident, and provides . I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Once you have identified your goal, write it down! Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. It is important to prepare each person to ensure your message is consistent. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization.
Unit 15 Exam Comprehensive Final Nu631 Herzing, Articles T