And who doesnt love a bottle of wine or box of chocolates? How to Write an Influence Letter [with Sample] - Request Letters Date. But if you do it right? And when he does, it feels like a natural segue, not an awkward script. ), And lets face it. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. With this simple strategy, and no more than 279 contacts, the listings started flowing in. This field is for validation purposes and should be left unchanged. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. For many, leads are drying up a bit, so you may be feeling a little stuck. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. 240-408-4002 contact@homeactions.net You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Be sure your real estate letters dont sound like a form letter that just goes out. For example, a home value estimate is one of real estate's most common lead generation tools. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Do you know anyone who might be thinking of purchasing a home in the future? The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Put yourself in your contacts shoes. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. So thank you, thank you, THANK YOU!!! Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. make an informed decision when buying or selling a house. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Theres really no right or wrong way to segment your list. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. People in your sphere include your friends, family, former clients, and their second-order contacts. Letter To Sphere of Influence Draft: Good news! I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Just never, ever assume. It is also important for you to diversify your outlets. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. You can send this to your SOI, or your geographic farm. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Then, you need to make sure that you pay special attention to your ideal client. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Pro Tip: NEVER write anybody off. Its Brian Icenhower. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Theyre a light-hearted, non-pushy way to stay in front of people. Come up with a meaningful message, and hit your database with a postcard mailer. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. More than anything else, these real estate letters are a thank you with a request for real estate referrals. And even if your client needs nothing from you at least you checked in. In addition, it might backfire and cause them to never call on you. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. A reminder to winterize their sprinkler system or change smoke detector batteries? Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! And you never know where your next lead will come from. Youll be shocked at the response. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. They better like it, or youre going to get blocked! This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. I just can't do YAY ME! In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. You want to find ways to touch your SOI members without annoying them. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Great post !! Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Your First Real Estate Prospecting Letter - ActiveRain Gratitude is the best way to get more of what you want. Thats the only way you will be able to contact your SOI members 100 times a year. It would go like this. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. They may even have some great content ideas. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Check out our full post on prospecting on Facebook! You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. WOW. Yours was the best ! Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. If you havent been staying in touch with your SOI like you know you should, youre not alone. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. That's the only way you will be able to contact your SOI members 100 times a year. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Dont do that. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. If theres one SOI pro tip that bears repeating, its this: Never assume. Pro Tip for Twitter: Always post local content with relevant local hashtags. It is important for you to stay connected with your real estate clients. Smart real estate agents know that there is a lot of money to be made in giving away something for free. This is a great way for you to demonstrate that you are knowledgeable about the local area. :). If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Beautiful. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Now, your phone call list is much more manageable. are great for staying top-of-mind. Look, we get it. If you use your agent website for your Listing E-Alerts, you can use. Watch the video now. Hi Jennifer, Interesting concept and comment thread. 5 Simple Scripts For Reconnecting With Your Sphere - Inman When you send an email out, you can watch your results roll in. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Go to your business page and click at the top where it says "Ad Center.". All because of one fundamental business driver: Authenticity. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Then, make sure you invite people to hang out with you for your charge. Your way of handling the award was so tasteful. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. When it comes down to it, an SOI is just a group of people you know personally. Another excellent post. (Psst, already a Follow Up Boss user? After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. You didnt think we were going to let you off the hook, did you? 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. Take this epic SOI marketing story (again from Justin Seeby). Take a few minutes to really get to know them. When you target through every channel like this, you are in your SOIs brain. So, youve sent out an email newsletter. Its easy to neglect these tasks if you dont have a contact plan in place. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. For most people, their home is their most valuable asset, and its also their biggest liability. I can see on social media that you are doing quite a bit of traveling and having a great time. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Then, you may want to share information you learn in these business journals with your potential client. Offer something of value. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Constant Contact and Emma are two good examples. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. The easiest way to do this is to use an announcement letter for real estate. You may be wondering if you should be spending money on buying new leads. I think either way would be fine - whatever feels right to you. Real estate letters to clients samples - sphere of influence But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Thanks for all the comments! James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. The next question what do you say to them? Before I started using email marketing, my business was struggling. A few days ago I followed a search link and saw some advice that I thought was terrible. Sample Influence Letter. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. After youve sent the initial letter, be sure to stay in touch periodically. If they are not receiving them, they are not actually in your sphere of influence. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. That's a wonderful example. It is such a surprise when someone takes the time to send a note that is personal. Listen P151 Marketing Mastermind 01 - Marketing vs . Be clear that you have no agenda. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Jennifer - I really needed to read this!! I was having trouble generating leads and converting those leads into clients. You make an impression and brand yourself into their head. I've written about this concept once or twice or a dozen times - see the list below for related blogs. It's helpful to the recipient and offers them something of value, INFORMATION. Its one of the easiest ways to get your database engaged again. But, I thought, no better time than right now. 4. Its a common issue, and sometimes when times are good, it doesnt feel necessary. And time is something busy agents are short on. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Copy all of it into one Excel spreadsheet. I hope you and your family are doing well. Either theyre using you or theyre referring someone to you. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. There are helpful tools you can use to expand your social media influence. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. As with follow ups, consistency is the name of the game on social media. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co 6. Send out a simple four by six postcard. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. You heard that right. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. (Honestly, this ones worth a watch!). Yes, it is true that most people use the internet when they are looking for products and services that they require. And heres where you apply this knowledge to making your phone calls. The name of the game is Listing E-Alerts. One type of ad that has been shown to be very effective is a messenger ad. Huh? Truth is, most agents are terrified to start working their spheres of influence (SOIs). Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Sound good? However, Id love to hear what you think about it first. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Ill be happy to do the research and get back to you quickly. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Its really simple. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Do your prospects know? Theyre going after the unknown. Howd you get into it? Its expected in business. Every year, the National Association of produces a survey of home buyers and home sellers. You might even want to use a real estate CRM. This is how you reconnect with your sphere of influence database. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! You may think that you are so busy that you will never have time to go to another networking event. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. That is why it is important for you to pay close attention to your sphere of influence real estate agent. D. Verye good information here for all. Now that is a good introductory letter, Marte. 5 ways real estate agents can build their sphere of influence - Paradym For example, you may want to host a simple summertime cookout. Thanks for shring this Yah-me. And in this case, that brand is you. You type in their home search criteria and then enter their contact info. You may also want to include a gift card to the local coffee shop or other gift. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Very nice. If this has happened to you, you need to re-engage with those people. People love to look into each others lives, which is why we all love social media. ActiveRain, Inc. takes no responsibility for the content in these profiles, Remind your sellers about something you did that added a lot of value for them. Here are a few authentic scripts for. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! I've been featured from time to time on the local news or in the paper, so I always send out notices with links. A Simple Definition to Get You Started. So, Jennifer, um what's an example of doing it right? That detracts value. The "YAY-ME" Letter to Your Sphere of Influence Well done ! Dont take the cheap route if its going to come across negatively. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). If you really want to make a positive impression, then you may even want to publish in these journals. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Its very simple. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Love it or hate it, email cannot be ignored. We have all been there. In real estate, you have to develop a strong relationship with the buyer or seller. I would love the opportunity to work with you. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. This takes some time. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). These include: What this means is that the current real estate market is volatile at best. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Their new listing or recent sale? You may be under the impression that phone calls are an annoyance. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. For brand new agents a simple Excel spreadsheet will do the job.. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. How do you write a client letter to your sphere of influence and past clients? You dont have to be a suited-and-booted business exec to have a great network. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. You can give them some references. Thx for sharing. We can use the search update tool for four general areas. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Love it Jennifer. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Pay Special Attention to Those Who Matter Most, 5. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Check out these 5 practical tips for growing your sphere with social media. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently.
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