I think everyone is a little sick of that. Thats perfectly normal! To that end, Tubi is actually a pretty great (and free!) Gay Couple spends time together outdoors. Every other commercial shows father/daughter interaction. Im all for diversity but like the author points out, the numbers dont reflect reality. However, that should never mean 90% one race unless that is your target. As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. This is planned cultural change to foment divisionand it seems to be working well for them. How TV ads perpetuate anti-Black racism - Quartz Yeah, Im not seeing how follow the money works here. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. Good lord its so offensive. I am constantly hearing the phrase Black Power, Brown Power. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. I'f I'd e. because thats racist.. Interesting observation, Phelan! Because all they want is welfare. About the whole social justice push. I would agree, but Im kinda old and untrained for warfare against my country. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Just saw two in a row with black families. Shame on you, advertising professionals. We see you. Thanks for sharing your comment and Im glad you liked the post. Gawd, I am glad I am not the only one who is bothered by this (catalogs). Vote the D. The 2 DAs running this country are putting us on more commercials and TV. CTV Advertising Means Diversity. The other 9% are asian and hispanic interracial marriages. Its going to backfire! Also cartoon ads having black cartoon characters. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. Brad, thank you for your thoughtful comment. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. I doubt most have a problem with people of different backgrounds being represented. Ultimately the enemy is Satan. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. 90% of the time its one black shooting another. Well, the fair-minded ones do, anyway. Its there, its part of our history, its part of who we are. Lets make it so. That is my decision and I am very happy about it!! As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. I blame them for many of societys ills. Thanks for writing, skinny white girl. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. A large percentage of the tv commercials are of course pushing social justice of one sort or another. Do not lie, do not cheat, and do not steal from anybody or anything. Hed also probably think 1/3 of relationships are interracial, 25% of people are LGBT, all white men are either evil or stupid, all women and PoC are virtuous and intelligent, etc. For more information about this processing of personal data, check our Privacy and Cookie Policy. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. I SELF-IDENTIFY as a CAT! (Wouldnt that actually be misappropriation? So confusing.) And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. From there, your marketing will naturally reflect the ethos. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. 4. On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. Where are the Hispanics? An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. All of this is was clearly agenda driven coverage. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. African slavery existed well before the arrival of Europeans. r/unpopularopinion on Reddit: Forced diversity is stupid. I wouldnt buy the product for a penny let alone what they are selling it for. Like the fact or not! The overall ethnic skew of the marketing/advertising . They dont care about anyone else. Hi, Merle. Im glad you posted this. I am glad I am not the only one who has noticed this trend lately. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. Diversity of All Kinds: What US Advertisers Are Still Missing The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. I doubt either are accurate. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Wow, where will this country get our future warriors? Kris, thanks for writing and do take care. Always try to be sensitive and try to feel how others may feel. Gay couples have no business in shows aimed at three year olds. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. Great points well stated, Jim. Every single night, there is a shooting/homicide. As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. It truly boggles the mind. This gap is both unsettling and unacceptable to most of today's consumers. Now theres an idea, Jay. Diversity Is the Future It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. Yes, people need to vote with their wallets. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. And the media champion it. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! And in print ads, commercials, etc. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. Patrick Ward, High Speed Experts. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. They earn the most per capita and have the highest education by race. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Mainly in the USA is Black pushed so hard. Survey The Diverse Audience Youre Trying To Reach. There seems to be a concerted effort among companies to replace white people with black. I dont hear white people complaining about that. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. The other problem is that all of these ads showing black people arent really representative of black people at all. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. The problem as I see it is that black people are the most racist people there is. I probably wont find it because, as you say, there are many forces at work here. Of course you are wrong. And if many people still choose not to intermarry, so be it. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. I am a former busboy for the same company where I am the CMO. Get society to abandon the white male by removing him from every situation. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. I havent noticed, but Ill be sure to listen for it now. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. The inclusion of this new character caused the familiar cries of 'forced diversity' to be heard yet again. That equates to about 3% of the poster images. Its really something how Google tries to hide discussions like this, isnt it? But plenty of great players who were also well loved have had a final match prior to retirement. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. Ill try it some night when I want to get rip-roaring drunk! All the rights and benefits one could have living in an urban area ARE afforded to all. Your example is awfully specific. Sad and creepy, but not surprising. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. blacks murder whites at TEN times the rate of vice versa Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. One would think the population in America is majority black, with a handful of white women, and very few white men. Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. The reason they look so out of place is not because POC dont enjoy a good hike. Probably just ignore it as a bunch of racists. My question to you on this general subject is is all of this the result of advertising producers or at the directions of the advertisers? I dont trust American corporations any farther than I can throw them, but I dont trust a lot of advertising copywriters, either (present company definitely excluded, of course!!). As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Has this information crossed the desk of advertising people? And youre right. Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. r/TooAfraidToAsk - Has anyone noticed that newer commercials almost Boycott the ads and dont buy the products. But Google image search white family vs. black family and see what you get. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Boycott products. . As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. This has gotten way worse in 2022! I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. A person of color is a victim of racism, by definition. It has actually made me racist somewhat. Ive never gotten that impression. Its gotten to the point where you never see a smart white male in a television commercial. These schemes absolutely have a shelf life and we are at the end of ours. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. Dove soap is perhaps the most prominent example, but there are others.